Agriculture & Rural Banking
Serving the Unbanked Ecosystem
Our Agriculture & Rural Banking vertical remains dedicated to serving the unserved and underserved population. The unbanked rural centre (URC) branches are committed to enhancing the lives of customers by granting them access to a comprehensive range of financial services. The Rural Banking staff goes the extra mile by providing doorstep services, making it more convenient for customers and further improving their overall experience.
Secured agriculture lending offered through the Kisan Pragati Card is a crucial product that addresses the credit requirements of the farming community. To specifically support farmers engaged in poultry and freshwater fish farming, the Kisan Pragati Card Loan introduces two variants: KPC-Poultry and KPC-Pisciculture. These variants are designed to meet the unique needs of farmers involved in poultry and freshwater fish farming.
Key Achievements of FY 2022-23
- Launched nine new branches in Uttar Pradesh and Gujarat, expanding our presence in these regions. We also have extended our Secured Agricultural Loan offerings to Haryana, West Bengal, and Rajasthan.
Road Ahead
Going ahead, we have a well-planned strategy to expand our geographical footprint across the country by tapping into the real potential of rural India, known as 'Bharat.' This strategy is supported by a strong, secured agriculture portfolio and a focus on building a self-sufficient liability book.
