Branch Banking and Trust, Association, Society, and Club (TASC)
Enabling Accessibility to Banking Services
Our branch banking strategy is centred on attracting new-to-bank customers and offering them a range of banking solutions by leveraging products from various business verticals. Our branches are designed to serve as a customer's home branch, providing a personalised experience at every touchpoint. Additionally, our TASC team specialises in meeting the banking requirements of government departments,their Affiliated Entities, Institutions, Corporations, Educational Institutions, Hospitals, NGOs, Housing Societies, and Religious bodies through customised collection and payment solutions with the support of a dedicated team and state-of-the-art digital collection and payment solutions.
Branch Banking
Liabilities book of branch banking
CASA book with Customer base
Privilege SA book
Customer Base
TASC
Book size
CASA Ratio
Growth in FY 2022-23 over FY 2021-22
Key Achievements of FY 2022-23 (TASC)
- We introduced a charge free product specifically designed for our TASC customers.
- We strengthened our teams across key positions and have established a dedicated channel. Further, we have identified 230 TASC focused branches to cater to our customer needs and enhance the business further.
- We have streamlined the account opening process making it easier for the customers to start their banking relationship with us.
- An entire ecosystem has been created for our TASC customers such as Point of Sale (POS), Quick response (QR) code, Payment Gateway and other Digital Solutions to enhance customer experience and satisfaction.
Key Achievements of FY 2022-23 (Branch Banking)
- We adopted a strategic approach to providing segment-specific offerings through new initiatives and programmes to strengthen our customer relationships. By tailoring our services to meet the specific needs of dominant customer segments, we aim to enhance customer relationships and engagement.
- We strongly emphasised sourcing quality and product offerings with a higher Average Ticket Size (ATS). This focussed approach has yielded substantial benefits for our Bank.
Road Ahead
Going forward in branch banking, we will launch a range of new product and service offerings aimed at enhancing our banking solutions. These offerings will include higher variants of Current and Savings Accounts and Bank Guarantees, among others. By introducing these new options, we aim to provide our customers with even more comprehensive and tailored financial solutions. Furthermore, as consumer behaviour shifts towards digital channels, we recognise the importance of bolstering our technological capabilities and digital solutions. We are committed to leveraging this trend to its fullest potential, ensuring that our customers can benefit from convenient and innovative banking services. We are also planning to set up new branches in strategic locations to support our expansion goals. This initiative will enable us to extend our reach and strengthen our presence in key markets, better serving the needs of our customers.
Moving ahead, to enhance our services for the institutional segment, we have decided to revamp our current TASC offering to align it with industry standards and ensure competitiveness. Our primary objective is to attract significant deposits by strengthening our existing relationships and welcoming esteemed clients, including local government bodies, municipal committees, and others, with the help of our dedicated TASC team.
